Youth Development and HIV Prevention through Campus Radio & Social Media
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About the Programme
Future Beats is a Youth Development and HIV Prevention programme implemented and funded by HEAIDS and the German International Cooperation (GIZ).
The main aim of the project is to establish radio and social media programmes at university and community radio stations in South Africa that aim to create greater awareness concerning HIV/AIDS and issues related to HIV/AIDS in South Africa, e.g. human rights and social justice, social transformation, poverty, youth unemployment, alcohol and drug abuse.
Radio programme managers and journalists will be trained to use different and innovative radio and social media formats to discuss HIV-related issues. The project aims to empower radio staff to produce radio and social media content that allows their young listeners to engage with the issue without feeling “HIV fatigued”. The dialogue about topics raised in the radio programmes will continue on the different social media sites that form part of the project. The radio stations participating in the project are closely supervised by an experienced Editor who supports the stations in implementing HIV and AIDS related radio and social media content.
The pilot project, that was monitored and evaluated by experienced Research Consultants, has successfully worked with 7 radio stations in Gauteng, Limpopo and North-West Province in 2014. In 2015 the project will be extended to Mpumalanga and the Eastern Cape.
HEAIDS Future Beats Partners
HEAIDS would like to thank and acknowledge all campus and community radio stations that support the project in 2015: Barberton Community Radio, Bay FM, Emalahleni FM, Forte FM, PUK FM, Radio Bushbuckridge, Rhodes Music Radio, TUKS FM, UJ FM, UNISA Radio, UNITRA Radio, UNIVEN Radio, VOW FM.
We would also like to thank our partners: All HIV units that form part of this project, GIZ, HIVSA, Wits Radio Academy.
Miriam Behrendt: Technical Advisor Media & Communications
The idea for Future Beats was developed by Miriam Behrendt who also manages the innovative pilot project. The German citizen holds a Master’s Degree in Journalism and Culture Studies from Leipzig University (Germany) and also studied as an exchange student at the Department of Journalism at Stellenbosch University (South Africa).
Before joining the HEAIDS team Miriam held the position of Media & Communications Manager at Drama for Life in Johannesburg.
She has broad experience in media, working as a freelance journalist, content producer and presenter for national public and campus radio stations, as well as managing social media and blogs at online publishing companies.
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